The latest Amazon algorithm, otherwise known as A10, looks for signals that indicate potential readers are spending more time on your book page. Amazon A+ Content keeps them there while building your brand at the same time.
According to SellerMetrics,
“Sellers who optimize for A10 factors earlier often see stronger initial boosts in visibility, which can set off a chain reaction of sales, positive reviews, and further organic rank improvements.”
Available for published KDP books, Amazon A+ Content is an expanded listing for your book which includes additional images, text, and sometimes even comparison charts, if you have a series, or multiple books.
It includes up to five modules from a selection of 17 layouts. One A+ Content project can be applied across multiple book ASINs and formats.
Sign up for the Amazon A+ Content 101 on-demand course:
What, Where, Why & How of Amazon A+ Content
In this course Megan Mary walks you through the What, Where, Why & How of Amazon A+ Content.
You will learn
-What: What is Amazon A+ Content?
-Where: Where does Amazon A+ Content display and how is it implemented?
-Why: Why Amazon A+ Content is important in the new A10 Algorithm
-How: Modules: I’ll demo and explain each of the 17 modules available
-How: Syndication: I’ll explain how to syndicate your listing across book formats (paperback, kindle, hardcover)
-How: International Markets: Learn how expand your A+ content to international markets
If your e-book, paperback or hardcover is distributed by KDP, it is eligible for A+ Content. We create custom content and provide clear documentation, video walkthroughs, and guided virtual sessions to assist self-published authors to directly add A+ content inside the KDP dashboard. We also work with publishers for traditionally published authors as well.
Many of our clients are traditionally published. If you fit into this category and don't have access to your KDP dashboard, you can still have A+ content, but your publisher will need to upload it. Most publishers are happy to know you are making efforts to market your books and will gladly add it. We also provide a documentation sheet as well as video walkthrough, if requested.
Amazon A+ Content shows on your book listing on Amazon under the "From the Publisher" section. This appears below the "Customers who viewed this item also viewed" and "Customers also bought or read" sections and before the Editorial Reviews section which is populated by Author Central.
Unfortunately no, your books must be directly through Amazon in order to add Amazon A+ Content.
Video cannot be added to the free version of Amazon A+ Content, only the Premium A+ Content.
Unfortunately no, A+ Content cannot be added to audiobook Amazon listings at this time.
A+ Content must be created and published in each marketplace where you would like it displayed. From kdp.amazon.com, you can publish A+ Content in 12 marketplaces:
No, while we can design and prepare the content, it cannot be added until your book launches and is no longer in the pre-order status.
There are a slew of guidelines author's need to comply with to make sure their A+ Content is approved. You also need graphics skills, which not all authors have. A digital expert can include search engine optimized keywords into the alternative text which is necessary for screen readers to ensure accessibility.
The service includes:
Consult Brainstorm Session
5 custom branded modules which match book aesthetic
Documentation cheatsheet
Implementation Session or Video Training for Publisher